+1 (657) 565-2383 [ linkedin → ]
// custom software automation

We build custom software automations.

Ghostwire designs and deploys revenue-generating automation systems for businesses serious about replacing manual work with scale. AI, CRM, lifecycle, and data infrastructure — engineered to run silently and compound over time.

Ghostwire automation system
AI CRM Revenue Operations Automation Infrastructure
// 01 capabilities

What Ghostwire builds.

Three core capability areas. Combine any of them, or all of them, into one durable system tailored to your business.

Custom Automations

Purpose-built software that replaces repetitive workflows across sales, marketing, and operations. Built to run quietly in the background and compound results.

AI & CRM Systems

AI agents, custom CRM architecture, and backend automation that work together as one unified system. Trained on your data, tuned to your workflow.

Revenue Infrastructure

Messaging pipelines, integrations, and orchestration designed for scale and reliability. From first touch to closed deal — everything wired together and measured.

// stack we build on

Real infrastructure. Not duct tape.

Production-grade tools. No-code platforms have their place — this is where they end.

AI / LLMs
Anthropic · OpenAI · Hermes · LangChain · pgvector
Backend
Node.js · Python · TypeScript · PostgreSQL · MongoDB
Infra
Docker · AWS · DigitalOcean · Redis · GitHub
Comms & Payments
Twilio · Commio · SendGrid · Slack · Stripe
Frontend
React · Next.js · Tailwind · Vercel
Automation
n8n · Make.com · GoHighLevel · custom webhooks · scheduled pipelines
// 02 selected work

Systems we've shipped.

A sampling of revenue-generating systems built and deployed for clients across industries.

[ creator economy · featured ]

SidecarChatter

Autonomous AI chatbot built for Fanvue creators. Engages fans 24/7, optimizes for monetization, and preserves the creator's voice across thousands of simultaneous conversations — brand-safe by design.

24/7 autonomous fan engagement at scale
[ debt settlement ]

Goldridge Financial

Custom messaging engine pushing 4–6 million SMS & RVM dispatches per month. Built for scale, deliverability, and compliance from day one.

$4M+ in debt settled in first 3 months
[ financial services ]

Credit One Finance

Compliance AI that analyzes thousands of recorded calls for audit risks. Replaced the manual call-review pipeline across the entire operation.

100+ hours/month freed on call auditing
[ real estate wholesale ]

Austin Wan

End-to-end wholesale CRM: mass SMS/RVM, automated property comping, LOI generation, and live data scraping from public sources.

25%+ cut in marketing spend · multi-x revenue growth
[ wholesale real estate ]

EmberHoldings

Robust CRM with full email automation and internal team workflow orchestration. Built to disposition properties at scale.

25% more dispositions per quarter
[ adu construction ]

AllinADU

Custom CRM with internal workflows plus an AI chatbot handling inbound followups and appointment scheduling 24/7.

Always-on AI sales agent + booking
[ senior living ]

Lotus

Backend automation managing the full applicant pipeline from inquiry through approval. Replaced manual operational lift across the team.

Applicant management automated end-to-end
[ creator ai tools ]

EMMA

Stable diffusion software that lets creators generate consistent influencer content at scale. Character fidelity preserved across full output pipelines.

Consistent AI influencer content at scale
// 03 process

How we work.

A clear, repeatable engagement. Built for momentum from day one.

Discovery

We audit your workflow, data, and constraints. The output is a shared picture of where leverage exists.

Design

A custom architecture and roadmap with measurable milestones and realistic timelines.

Build & Deploy

We build, integrate, and deploy. From staging to production with full QA at every stage.

Optimize

We refine, scale, and harden the system over time. Performance compounds.

// 04 why ghostwire

Why Ghostwire.

Invisible systems. Measurable growth.

If your operation runs on manual work, disconnected tools, or single-point dependencies — Ghostwire is built for you. We engineer infrastructure that runs quietly and reliably, so your business compounds instead of stalling.

[ 01 ]
Built and deployed revenue-generating automation systems. Not slide decks. Real systems shipped to production.
[ 02 ]
Experience at production scale across AI, SMS, CRM, and data pipelines — wired into your existing stack.
[ 03 ]
No off-the-shelf tools. Just purpose-built software, designed around your workflow and your customers.
[ 04 ]
Systems designed to run quietly and reliably. Quality means uptime. Maintenance built in.
Martell, founder of Ghostwire Automation
// 05 founder

Hi, I'm Martell.

I started Ghostwire because most agencies sell the deck and disappear at execution. I've personally built and shipped the systems behind Goldridge, Credit One, SidecarChatter, and others — and I'll be the one in your Slack at 11pm when something needs to ship.

If you want an extension of your team that codes alongside you instead of one that bills you for status meetings, you're in the right place.

— Martell, Founder / LinkedIn →
// 06 engagement profile

Who we work with & what it costs.

Straightforward, so you can self-qualify before booking a call.

// 07 frequently asked

Questions, answered.

What most prospects ask before booking a call.

How long does an engagement take?
Typical builds run 4–12 weeks depending on system complexity and integrations. Discovery is a one-week sprint. After that, we ship in two-week cycles so you see progress continuously — not just at the end.
Do you work with our existing stack?
Yes. We've integrated with Salesforce, HubSpot, Twilio, Stripe, Klaviyo, ActiveCampaign, custom internal CRMs, and dozens of other tools. If it has an API, a webhook, or a database, we can wire to it.
What happens after launch — do you maintain it?
Two options. We can hand off everything (code, docs, credentials) so your team owns it outright. Or we stay on a maintenance retainer for monitoring, fixes, and iterative upgrades. Most clients start with the retainer and graduate to full ownership.
Who owns the code?
You do. Always. We deliver source code, documentation, and full credential transfer at launch. No vendor lock-in. No proprietary “Ghostwire-only” platforms. If we part ways, your system keeps running.
How are payments structured?
Most projects run 50% upfront, 50% on launch. For larger or longer builds we split into milestones. Rush orders — tight deadlines or jump-the-queue priority — are billed 100% upfront. Ongoing retainers are available for maintenance, iteration, and continued build-out, starting at $5K/month. No hourly rates. No surprise overages. If scope expands mid-build, we agree on a change order in writing before any new work starts.
// 08 client signal

What clients are saying.

Real feedback from real systems we've shipped.

// 09 initiate transmission

Let's build something.

Tell us what you're trying to automate. We'll respond within one business day with a clear, no-pitch perspective on whether and how we can help.